Helping Level build a digital presence clients can trust
Level brings clarity and confidence when life gets complex. Specialising in family law and probate funding, they provide fast, tailored support when it matters most.
The challenge
Probate lending is still a relatively new service in the UK, which meant Level needed a digital presence that could both educate and reassure.
The goal was to create a website that built trust, made their offer clear, and turned interest into enquiries – all while refining the brand to feel consistent, professional and future-ready.
We carried out an SEO audit at the outset, shaping the site structure around relevant search terms to make sure Level could be found by the people who needed them most.
Brand Guidelines
To support growth, Level’s identity needed clarity. We refined the existing brand and built out full guidelines – from colour palettes and type styles to tone of voice. The result is a toolkit that keeps every touchpoint consistent, professional and unmistakably Level.
Marketing Collateral
Alongside the digital build, we delivered a suite of brand assets to support day-to-day communications. From stationery and Powerpoint templates to polished slide decks, everything was designed to look cohesive and credible, reinforcing trust at every client interaction.
The solution
We created a bespoke WordPress site that balances clarity with credibility. The design is clean, transparent and easy to navigate, making Level’s probate lending offer simple to understand while inspiring confidence in a new category. Built with lead generation in mind, the site guides users towards enquiry while giving Level the flexibility to update and expand as they grow.
The results
Since launch, the site has helped Level turn interest into enquiries, while steadily growing their visibility on Google search.
120K
Pageviews (August 24 - 25)
+103 %
Organic Acquisition (YoY, August 25)
“Fettle delivered a website & rebrand that we are delighted with. Not only have they supercharged our customer acquisition, they went above and beyond during the build to make sure we had the website and digital tools we needed to take our business to the next stage.”
Josh White
Level – Head of Growth