Helping Angus & Oink spice up sales with Shopify
Angus & Oink are on a mission to bring full-on flavour to every kitchen. Inspired by global travels and food memories, their spice blends elevate everyday meals.
The challenge
As Angus & Oink continues to grow, so did the need for a digital presence that matched their energy. Their store wasn’t keeping pace with demand or showcasing the depth of recipes and content behind the brand. The brief: build something fast, search-friendly and easy to use – a platform that put flavour first and worked for a hands-on team.
Email Marketing
Working with the A&O team, we built an email programme that’s about more than promos. Weekly Mailchimp campaigns mix recipes, launches and limited-time offers – giving customers inspiration as well as reasons to buy. The result? A subscriber list up 25%, strong engagement, and a community getting regular flavour hits straight to their inbox.
Meta Ads
To reach new audiences, we rolled out a suite of short-form video ads for Meta. Fast-paced and recipe-led, they put the blends at the heart of the cooking – showing not just what’s in the jar, but what you can make with it. The result: ads that carry Angus & Oink’s playful energy while driving qualified traffic back to the store.
The solution
We built a bespoke Shopify store to match Angus & Oink’s identity and ambitions. Fast, efficient and SEO-friendly, it’s also a vibrant hub where products and recipes sit side by side, inviting customers to explore.
With simple content management and integrated email and paid social activity, the new site gives Angus & Oink a digital home that fuels discovery, celebrates their values and drives growth.
The results
The new Angus & Oink digital presence is driving sales and building deeper brand engagement. Highlights include:
503K
Sessions (August 24 - 25)
689 %
Google Ads ROAS (August 24 - 25)
25 %
Subscriber Growth (August 24 - 25)
“Fettle redesigned our website for us into a much cleaner, cooler and most importantly user-friendly site! We are delighted with the quality of work!”
Malissa Fraiser
Angus & Oink – Operations Director