This year, Angus & Oink took a huge step forward – bringing their bold flavours to the shelves of two of the UK’s biggest supermarkets. What started as a cult BBQ brand is now sparking tastebuds nationwide in Tesco and Sainsbury’s.
The first launch came in April, with four of Angus & Oink’s much-loved seasoning jars landing in Tesco, and five sachets hitting Sainsbury’s shelves. Familiar favourites for fans, but freshly repackaged to fit the supermarket environment.
And that was just the start. Tesco has since expanded the range with 18 new products – from BBQ sauces and meal kits, to an even broader line-up of seasonings. Many of these were developed exclusively for Tesco, marking a major milestone for Angus & Oink as they continue to scale.
Our role in the launch
We’ve partnered with Angus & Oink to support these landmark launches, helping them connect with both loyal fans and new audiences:
- Website takeover – creating dedicated landing pages for Tesco and Sainsbury’s, complete with recipe pairings and a store locator to drive people in-store.
- Email campaigns – keeping their community in the loop with a series of product launch announcements.
- Meta ads – running nationwide campaigns to spark awareness and reach fresh audiences.
Turning up the heat
For Angus & Oink, this supermarket rollout isn’t just about getting on shelves – it’s about sharing their passion for flavour with more people than ever before. We’re proud to have played a part in making it happen, and we can’t wait to see what’s next.